Eicher Motors Ltd., a leading Indian multinational automobile company and parent company of Royal Enfield, a global leader in the mid-weight motorcycles segment (250cc-750cc), has announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. Eicher Motors Ltd. has approved an investment of € 50 million for an approximate 10.35% equity stake in Stark Future. With this investment, Eicher Motors Ltd. will have a seat on Stark Future’s Board and will explore further opportunities to collaborate in the space of electric mobility.
Established in 2020, Stark Future is a European electric motorcycle manufacturer with a specific focus on performance electric motorcycles and has several patents on its newly developed Stark VARG.
Speaking about Stark Future and this partnership, Eicher Motors Ltd Managing Director Siddhartha Lal says, “We love the vision, passion and focus of Anton and the amazing team at Stark Future. They have created an absolutely astounding motocross motorcycle – the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model and the potential to use this strong base to extend into other contiguous segments and beyond”.
At the helm of affairs at Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership and says, “We are very excited to closely collaborate with Stark Future, who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders”.
Also speaking about this partnership, Stark Future Founder and CEO Anton Wass says, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history and be part of their journey towards sustainability is a huge inspiration for us at Stark. We have now worked closely with Sid, Govind and the team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling”.
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