Hero MotoCorp announces new brand ‘Vida’ for e-Mobility, first EV launch in July 2022

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Hero MotoCorp announces new brand 'Vida' for e-Mobility, first EV launch in July 2022 • EVreporter


Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, unveiled Vida, a brand-new identity for its emerging mobility solutions, including upcoming Electric Vehicles (EV).

Vida will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lall, Chairman Emeritus of Hero MotoCorp. The production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, Andhra Pradesh. Dispatches to customers will begin later in 2022.

Dr. Pawan Munjal, Chairman & CEO, Hero MotoCorp introduced Vida at a Carbon Neutral event at Clarence Island in Dubai. He also announced a US$100 Million Global Sustainability Fund. The fund will aim to establish global partnerships, led by the BML Munjal University (BMU) and Hero MotoCorp, with the objective of nurturing more than 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet.

The event was attended by global thought leaders, senior government representatives and the diplomatic corps in the UAE, policymakers and various stakeholders of Hero MotoCorp, including the Board of Directors, senior employees from around the world, dealers, global distributors, supply chain partners and other associates.

Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, Dr Pawan Munjal said, “Vida means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today, we will unveil our Vida platform, products and services to make the world a better place.”

“With the creation of ‘Vida’ we will offer everyone the opportunity to thrive, grow and live better while continuing to move the way they want. I will lead this initiative from the front,” Dr Munjal added.

In the EV space, Hero MotoCorp holds 34.58% stake in electric 2W manufacturer Ather Energy, and also entered into a partnership with Gogoro last year, to establish battery swapping infrastructure. 

Download: EVreporter March 2022 magazine

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