We caught up with Shrivatsa Sinha – Managing Partner at Pune based Precision Pressing Manufacturers (PPM) to understand how traditional automotive suppliers like themselves are preparing for the EV transition. PPM makes core stampings and assemblies used in rotating electrical equipment for the automotive industry, i.e. parts used in alternators and starter motors, wiper motors, power window motors etc.
How will the transition to EVs impact a business like yours? How are you preparing to support future mobility products?
Transitioning to EVs will be a positive game-changer for our business. Currently, a relatively small value of our products is purchased for use in an ICE vehicle. With EVs, a much larger value of our products would be purchased. For future mobility products, we are constantly innovating and keeping up with new technologies being researched globally, evident with our early readiness for manufacturing EV components.
What new products have you introduced specifically for EV components?
Our range of products suits applications ranging from 0.5 kW to 150 kW power output. Includes Slinky Hub Motor stator assemblies for electric 2W & 3W applications, Slinky cores used in BSG (Belt Starter Generator) applications that have now seen end use in electric 2W & 3W applications coupled with a reducer, and Axial Flux and Radial Flux cores for various traction motor applications used in passenger and commercial vehicles.
For Axial Flux motors, we support many companies and researchers with stator core prototypes. Having established the process for quick prototyping, we are currently working to offer mass manufacturing solutions within the next three months.
What is the major reason so many EV motors and their constituent parts are still imported? What interventions would you suggest?
Lucrative pricing by Chinese and other Southeast Asian manufacturers for EV motors and motor components forces Indian manufacturers to import. Many OEMs import hub motor stator sub-assemblies and wind them in India to make so-called “Made in India” motors.
The dominant raw material in our products is electrical steel which is currently 35% cheaper in China as compared to India. If you compare apple to apple, we are more competitive than China in all other costs. If we could get raw materials at local Chinese prices, we would be cheaper.
The government’s focus has been great at a macro level to develop the EV ecosystem since the demand is increasing with an extensive focus on component localisation. There needs to be some intervention to control the unprecedented profiteering by electrical steel manufacturers in India.
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